The Breast Cancer Research Foundation is a not-for-profit organization whose mission is “to prevent and cure breast cancer by advancing the world’s most promising research.”

Since its inception in 1993, the organization has raised more than $500 million dollars to support clinical and translation research throughout the world and has become the highest rated breast cancer organization in the U.S.

Breast Cancer survivor and Estee Lauder’s former Senior Corporate Vice President, Evelyn H. Lauder founded BCRF 22 years ago alongside former Self Magazine editor, Alexandra Penney.

Before partnering with Penney, Lauder had already established a partnership with the Memorial Sloan-Kettering Cancer Center, where she helped raise more than $13 million dollars to help fund the Evelyn H. Lauder Breast Center that was created in 1992.

Since then, the organization has dedicated over 9 million hours to breast cancer research and currently partners with more than 100 companies to assist in driving awareness and funding.

One of the largest areas of donations comes from consumers buying products where a portion of the proceeds are donated to BCRF.

Each October, an array of products are being stocked on shelves and updated online donning an exclusive hue of pink and the Pink Ribbon associated with the cause.

Items ranging from health and fitness to beauty products become available to buyers in support of finding a cure.

This year we’ve chosen our favorite pink products to share with our brides.

Each product listed can be purchased here  and 91 cent of every dollar spent will be donated to supporting BCRF’s efforts to end breast cancer.


Support the Cause, Shop Pink!


The Estée Lauder Companies’ Breast Cancer Awareness Birchbox



Evelyn Lauder and Elizabeth Hurley Dream Pink Collection®




Great Skin, Great Cause Dramatically Different Moisturizing Lotion+®


Modern Muse Solid Perfume Keychain®


Kerrington Circle Pouch Key Fob by Tory Burch


Movado BOLD® for Breast Cancer Research